New York Stores Where Locals Find Breezy, Coastal Home Décor
Picture this: your apartment could feel like a beach house even if you’re miles from the ocean. New York might be famous for skyscrapers and busy streets, but locals know where to shop for that relaxed, coastal vibe.
I’m sharing my favorite spots where you can grab nautical pillows, driftwood mirrors, and everything that screams seaside charm!
Serena & Lily
Out in Wainscott, this gem specializes in making your home feel like a permanent vacation. You’ll find furniture that mixes classic beach house vibes with sleek, modern touches. It’s all about that effortless elegance here.
Think white wicker chairs, navy striped pillows, and light wood tables that remind you of boardwalks. Everything feels breezy without being too beachy or kitschy. I love how they balance sophistication with relaxation.
Whether you need a full room makeover or just a few accent pieces, they’ve got you covered. Their staff really knows their stuff and can help you create that coastal dream space you’ve been imagining!
Fishs Eddy
Right in Manhattan, this quirky shop turns your dining table into a seaside celebration. They stock the coolest plates covered in whales, anchors, and lighthouses. Honestly, breakfast tastes better when you’re eating off a plate with sailboats on it.
Beyond dishes, you’ll discover glassware that sparkles like ocean water and flatware with subtle maritime details. Everything here has personality and tells a story. It’s not your typical boring home store.
Prices won’t break the bank either, which is rare for NYC. I always leave with way more than I planned to buy because everything is just too charming to resist!
Michele Varian
Brooklyn’s Michele Varian feels like stepping into an artist’s beachside studio. Handmade ceramics in soft blues and sandy neutrals line the shelves beautifully. Each piece looks like it was crafted with ocean waves in mind.
The textiles here are absolutely dreamy, think linen throws that feel like sea breezes and pillows in watercolor patterns. Nothing is mass-produced, so your home won’t look like everyone else’s. Quality over quantity is their motto.
I appreciate how they support independent makers and artisans from around the world. Shopping here means you’re bringing home something truly special and one-of-a-kind with a coastal soul!
Porta
Another Brooklyn treasure, Porta stocks unique pieces you simply won’t find anywhere else. Their handmade ceramics capture that effortless coastal aesthetic without screaming “beach house.” Subtle wave patterns and ocean colors make everything feel sophisticated.
I’m obsessed with their collection of bowls and vases that look like they were shaped by tides. The craftsmanship is incredible, and you can tell each piece was made with care. It’s functional art for your home.
Prices reflect the handmade quality, but you’re investing in pieces that’ll last forever. Plus, supporting small makers just feels good for the soul, doesn’t it?
Salter House
When you walk into Salter House in Brooklyn, you’ll immediately feel calmer. Their selection of linens is perfect for creating that airy, beachy bedroom you’ve been dreaming about. Soft whites and ocean blues dominate the color palette.
Kitchenware here has that same relaxed coastal energy, wooden cutting boards, simple ceramic dishes, and natural fiber placemats. Everything coordinates beautifully without looking too matchy-matchy. I love mixing and matching their pieces.
The staff is super helpful and genuinely passionate about helping you find exactly what you need. It’s a neighborhood shop that feels personal and welcoming every single time you visit!
Upstate Stock
Don’t let the name fool you, Upstate Stock sits right in Brooklyn and offers amazing coastal finds. They blend farmhouse charm with seaside style in a way that just works. Home goods here feel both rustic and refreshing.
You’ll discover everything from striped dish towels to natural wood serving boards that remind you of driftwood. Their pantry section is also fantastic if you want to stock your beach house kitchen. Quality ingredients meet quality design.
I always find unexpected treasures here, like locally made soaps or candles that smell like salt air. It’s become my go-to spot for thoughtful housewarming gifts with coastal vibes!
Tula House
Plants and coastal décor might seem like an odd combo, but Tula House makes it work magically. Greenery adds life to any space, and their selection of planters has serious beach house energy. Natural materials and soft colors tie everything together.
Beyond plants, they stock home accessories that bring the outdoors inside beautifully. Woven baskets, ceramic pots in ocean hues, and natural fiber accents create that breezy feeling. It’s like bringing the coast and garden together.
Their staff really knows plants and can recommend ones that thrive in NYC apartments. I left with three succulents and a gorgeous blue pot that looks perfect on my windowsill!
ABC Carpet & Home
This Manhattan institution is basically a design lover’s wonderland spread across multiple floors. Their rug collection alone could keep you browsing for hours, coastal patterns in every shade of blue imaginable. It’s legendary for good reason.
Furniture ranges from casual coastal to elegant seaside sophistication, so there’s something for every taste and budget. I’m always inspired by how they style their displays. You’ll leave with a million ideas.
Yes, some items are pricey, but they also have more affordable options if you hunt around. The quality is consistently excellent, and pieces here become family heirlooms you’ll treasure forever!
West Elm
With several NYC locations, West Elm makes coastal style accessible to everyone. Their modern take on beach house décor feels fresh and current, not dated or cliché. I love their seasonal collections that always include nautical touches.
From rope-wrapped mirrors to linen sofas in sandy neutrals, everything coordinates beautifully together. They’ve mastered that relaxed-yet-polished look that works in city apartments. Prices are reasonable for the quality you get.
Their online selection is huge, but visiting in person lets you feel fabrics and see colors accurately. Staff members are trained designers who offer free styling advice, take advantage of that expertise!
Pottery Barn
You probably know Pottery Barn, but their coastal collections deserve special attention. Classic stripes, weathered wood finishes, and crisp white furniture dominate their beach-inspired sections. It’s timeless style that never goes out of fashion.
I appreciate how they offer complete room packages if you’re starting from scratch. Mixing their coastal pieces with other styles creates a collected, lived-in look. Everything feels comfortable and inviting, never stuffy.
Their catalog and website make planning easy, but the NYC stores let you test furniture comfort firsthand. Sales happen regularly, so sign up for emails to snag deals on those bigger investment pieces!
Crate & Barrel
Sleek and modern, Crate & Barrel brings a contemporary edge to coastal living. Their approach feels more sophisticated than traditional beach décor. Clean lines meet ocean-inspired colors in really interesting ways.
Dinnerware here is particularly strong, beautiful blue and white patterns that work for everyday or entertaining. Glassware sparkles like sunlight on water. I’ve built my entire kitchen collection from their coastal-themed items.
Multiple Manhattan locations make shopping convenient, and their customer service is consistently excellent. Registry options are fantastic too if you’re setting up a new home with coastal vibes in mind!
HomeGoods
Treasure hunting at HomeGoods is basically a sport, and their coastal finds are always amazing. Inventory changes constantly, so you never know what gems you’ll discover. I’ve scored incredible deals on nautical pillows and driftwood frames here.
The trick is visiting regularly because good stuff disappears fast in NYC locations. Prices are seriously discounted compared to boutiques. You’ll find designer brands mixed with unique imports.
Bring patience because stores can be crowded and somewhat chaotic. But that’s part of the fun! I always leave with way more than I planned to buy because deals are just too good to pass up!
CB2
Crate & Barrel’s younger sibling, CB2 offers coastal style with an edgier, more urban twist. Think minimalist beach vibes that work perfectly in modern apartments. Their color palettes lean toward sophisticated navy, charcoal, and crisp white.
Furniture here is compact and apartment-friendly, which matters in NYC. Accessories have that cool, curated gallery feel. I love their abstract art pieces that hint at ocean waves without being literal.
Prices are reasonable for the contemporary design you’re getting. Their SoHo location is worth visiting just for inspiration, even if you’re not buying anything right away. Style goals, honestly!
Anthropologie
Anthropologie takes coastal style and adds artistic, bohemian flair that feels totally unique. Their approach is more eclectic than traditional beach house. You’ll find unexpected color combinations and patterns that somehow work beautifully together.
Hardware like drawer pulls shaped like shells or coral adds personality to any space. Bedding collections often feature watercolor ocean scenes. Everything has that handcrafted, collected-over-time vibe.
Yes, prices run higher, but sale sections offer great deals if you’re patient. Their visual merchandising is so inspiring, I take photos for decorating ideas even when I’m not buying anything today!
Target
Don’t sleep on Target for coastal décor, their home sections are seriously impressive now. Designer collaborations bring high-end beach style at budget-friendly prices. I’m constantly surprised by the quality they offer.
Seasonal collections always include nautical stripes, ocean-inspired colors, and beach-themed accents. Pillows, throws, and small furniture pieces are particularly strong. Everything coordinates easily for a pulled-together look.
NYC Target locations can be packed, especially on weekends, so plan accordingly. But convenience and affordability make it worth the crowds. Online ordering with in-store pickup saves time if you’re in a rush!
Zara Home
European elegance meets coastal charm at Zara Home’s Manhattan locations. Their approach feels more refined and minimalist than typical American beach décor. Linen quality is exceptional…soft, durable, and beautifully colored.
Tableware and decorative accessories have that effortless Mediterranean coastal vibe. Think sun-bleached colors and natural materials that evoke seaside villages. Everything photographs beautifully if you’re into home styling.
Prices are moderate, and sales offer excellent value. Collections change frequently, so checking back often reveals new coastal treasures. I’m obsessed with their seasonal lookbooks for decorating inspiration and fresh ideas!
Brooklyn Flea
Weekend mornings at Brooklyn Flea are perfect for hunting authentic vintage coastal pieces. Vendors sell everything from antique maritime maps to weathered oars and ship wheels. It’s treasure hunting at its finest.
You’ll find one-of-a-kind items with real history that add character to any space. Prices vary wildly, haggling is expected and part of the fun! I’ve scored amazing vintage beach signs and nautical hardware here.
Weather-dependent since much of it is outdoors, so check their schedule before going. Bring cash because not all vendors accept cards. Early birds get the best selection, so set that alarm!
