Velvet Taco Brings Its Bold Flavors To Block 59 In Naperville, Illinois

Naperville just got a whole lot more exciting with the arrival of Velvet Taco at Block 59.

This fast-casual restaurant chain has made a name for itself by serving up creative tacos inspired by flavors from around the world, and now locals can experience the bold tastes right in their own backyard.

Opening its doors in November 2025, Velvet Taco brings something fresh and fun to the dining scene, offering everything from Spicy Tikka Chicken to Korean Fried Rice tacos that keep taste buds guessing and satisfied.

Grand Opening Day Brought Exciting Perks And Freebies

Velvet Taco rolled out the red carpet for its grand opening at Block 59 on November 17, 2025, and the community showed up in full force.

Located at 448 South State Route 59, Suite 100, Naperville, Illinois 60540, the restaurant welcomed eager diners with generous giveaways designed to create buzz and reward early supporters.

The first 100 guests who walked through the door received a $10 gift card to use on their next visit, making the celebration even sweeter.

Those who arrived earliest scored even bigger prizes.

The first 50 customers walked away with exclusive Velvet Taco hats, turning them into walking advertisements and collectors of limited-edition swag.

Lines formed early as word spread about the perks, and the energy outside the restaurant reflected genuine excitement about this new dining option.

Grand opening promotions like these help restaurants build momentum and loyalty from day one.

For Velvet Taco, the strategy worked perfectly, drawing crowds and creating positive buzz that carried well beyond opening day.

Globally Inspired Menu Takes Tacos Beyond The Basics

Forget everything you thought you knew about tacos – Velvet Taco rewrites the playbook with a menu that pulls inspiration from kitchens around the globe.

Spicy Tikka Chicken brings the warm spices of India into a handheld format, while Korean Fried Rice tacos deliver crispy, savory bites with a hint of umami and heat.

Each taco feels like a mini culinary adventure, blending unexpected ingredients in ways that just work.

The menu doesn’t stop at tacos, either.

Bowls offer a heartier option for those craving more substance, and nachos provide a shareable starter perfect for groups.

Dessert lovers can finish their meal with a slice of signature red velvet cake, a nod to the restaurant’s name and a sweet ending that feels indulgent without being over the top.

This variety makes Velvet Taco a solid choice whether someone wants something light and quick or a full sit-down meal.

The globally inspired approach keeps regulars coming back to try new combinations and flavors they might not find elsewhere in Naperville.

Operating Hours Fit Every Schedule And Craving

One of the best things about Velvet Taco is its flexible schedule, designed to accommodate lunch crowds, dinner dates, and late-night munchies alike.

Sunday through Thursday, the restaurant opens at 11 a.m. and stays open until 11 p.m., giving diners a solid 12-hour window to grab a bite.

Friday and Saturday hours extend even later, closing at midnight to catch the after-movie or post-event crowd looking for something tasty.

These hours make Velvet Taco a reliable option for different occasions and times of day.

Lunch breaks become more interesting with quick service and bold flavors, while late-night diners can skip the fast-food drive-thru and opt for something with more personality.

The extended weekend hours cater to Naperville’s active social scene, where people often gather after activities and want a spot that’s still open and welcoming.

Consistent hours also help build routine visits.

Knowing the restaurant will be open when hunger strikes – whether at noon or near midnight – makes it easier to plan around and return to regularly.

Block 59 Location Puts Velvet Taco In A Prime Spot

Velvet Taco couldn’t have picked a better address than Block 59, a bustling mixed-use development that has become a go-to destination for shopping, dining, and entertainment in Naperville.

Situated at 448 South State Route 59, Suite 100, Naperville, Illinois 60540, the restaurant benefits from high foot traffic and a central location that draws residents and visitors throughout the week.

Block 59’s layout encourages people to stroll, explore, and discover new spots, making it ideal for a restaurant trying to build a local following.

The development features a mix of retail stores, other dining options, and convenient parking, so guests can easily combine a meal at Velvet Taco with errands or a shopping trip.

Accessibility is straightforward, with clear signage and ample parking that takes the stress out of finding a spot during busy times.

Being part of Block 59 also means Velvet Taco sits alongside other popular businesses, creating a lively atmosphere that feels social and energetic rather than isolated or tucked away.

Loyalty Program Rewards Repeat Visits And Builds Community

Velvet Taco understands that keeping customers coming back requires more than just good food – it requires recognition and rewards.

That’s where The Velvet Room loyalty program comes in, offering members exclusive perks and incentives for their repeat business.

During the Naperville location’s opening week, guests who joined the program and made a purchase received a free taco reward to use on their next visit, sweetening the deal and encouraging a second trip.

The program works through a mobile app or online account, making it easy to track points, view rewards, and redeem offers without carrying physical cards or coupons.

Members earn points with every purchase, which can be redeemed for free menu items, exclusive deals, and special promotions available only to loyalty members.

Loyalty programs like this help restaurants build a sense of community and appreciation among their customer base.

Regular diners feel valued, and the perks provide tangible reasons to choose Velvet Taco over competitors when deciding where to eat, especially in a market as competitive as Naperville’s dining scene.

Community Turnout Showed Strong Local Interest

The opening event at Velvet Taco proved that Naperville residents were hungry for something new and different.

Crowds gathered early, eager to be among the first to try the restaurant and take advantage of the grand opening perks.

The turnout reflected genuine curiosity and excitement, with families, young professionals, and food enthusiasts all making the trip to Block 59 to see what the buzz was about.

Community engagement like this matters for new restaurants trying to establish themselves in a competitive market.

Strong initial turnout creates momentum, generates word-of-mouth recommendations, and helps the restaurant fine-tune its operations with real customer feedback.

Velvet Taco’s welcoming approach and generous opening promotions clearly resonated with locals, setting a positive tone for the restaurant’s future in Naperville.

The energy and enthusiasm from that first day carried forward, with many guests sharing their experiences on social media and encouraging friends to check out the new spot.

That kind of organic promotion is invaluable and hard to manufacture, making the community’s response all the more meaningful.

Fourth Illinois Location Marks Continued Expansion

The arrival in Naperville represents more than just a single new restaurant – it marks the chain’s fourth location in Illinois and signals continued growth across the state.

The brand has been strategically expanding its footprint, bringing its unique take on tacos to more communities and building a loyal following among Illinois diners.

Plans call for two additional locations to open by the end of the year, just ahead of the restaurant’s 15th anniversary in 2026.

This expansion reflects confidence in the Illinois market and recognition that diners here appreciate bold flavors and creative menus.

Each new location helps strengthen the brand’s presence, making it easier for customers to find a Velvet Taco no matter where they live or work in the region.

For Naperville specifically, being chosen as one of these key expansion markets speaks to the city’s strong demographics, active dining scene, and reputation as a desirable place to do business.

Velvet Taco’s investment in the area benefits local employment and adds another quality option to the restaurant landscape.

Vibrant Atmosphere And Open Kitchen Design Enhance The Experience

Walking into Velvet Taco feels different from your average taco joint.

The space features a vibrant, modern design with bold colors, contemporary fixtures, and an open kitchen layout that lets diners watch their food being prepared.

This transparency creates a sense of connection between the kitchen staff and guests, adding an element of theater to the dining experience and reinforcing the restaurant’s commitment to fresh, made-to-order food.

The atmosphere strikes a balance between casual and energetic, making it suitable for a quick lunch, a relaxed dinner with friends, or even a late-night snack after an event.

Seating options vary, with tables for larger groups and smaller spots for couples or solo diners grabbing a bite.

Lighting and music contribute to the overall vibe, which tends to be upbeat without being overwhelming.

The design choices reflect the brand’s personality – creative, approachable, and a little bit playful – making the restaurant a spot where people feel comfortable lingering and enjoying the scene as much as the food itself.

Menu Innovation Keeps Things Fresh And Interesting

The spot built its reputation on refusing to stick to the same old taco formula.

Instead of relying solely on traditional Mexican flavors, the menu borrows from cuisines around the world, resulting in combinations that surprise and delight.

Spicy Tikka Chicken brings Indian-inspired spices and creamy sauces into a taco shell, while Korean Fried Rice tacos deliver crispy textures and umami-rich flavors that feel both familiar and entirely new.

This approach to menu innovation means there’s always something different to try, even for regulars who visit frequently.

Seasonal specials and limited-time offerings keep the menu dynamic, encouraging diners to step outside their comfort zones and try flavors they might not encounter elsewhere.

The creativity extends beyond just the protein and sauce choices.

Toppings, garnishes, and even the tortillas themselves receive attention and thoughtful pairing, resulting in tacos that feel carefully crafted rather than thrown together.

For adventurous eaters and anyone tired of predictable menus, Velvet Taco offers a refreshing alternative that makes every visit feel exciting.

Made-From-Scratch Offerings Include Signature Red Velvet Cake

Quality matters at Velvet Taco, and the restaurant’s commitment to made-from-scratch cooking extends across the entire menu, from savory mains to sweet endings.

Tacos, bowls, and nachos all feature fresh ingredients prepared daily, ensuring consistent flavor and texture that sets the restaurant apart from fast-food competitors.

Nothing tastes pre-packaged or reheated, and that attention to detail comes through in every bite.

The signature red velvet cake deserves special mention as a standout dessert option.

Rich, moist, and topped with cream cheese frosting, it provides a decadent finish to any meal and ties directly into the restaurant’s branding.

The cake is made in-house, maintaining the same from-scratch philosophy that guides the rest of the menu.

Offering dessert at a taco restaurant might seem unusual, but Velvet Taco makes it work by delivering something genuinely delicious rather than an afterthought.

The red velvet cake has developed its own following, with some guests stopping by specifically for a slice paired with coffee or as a sweet treat to take home.