Pura Diffuser Review- Everything You Want to Know

Pura Diffuser plugged into the wall

Have you heard of Pura yet? Think Glade plug-in, but techier with better scents. Whether you have or haven’t heard of them, I’m here to share all about Pura in this Pura Diffuser Review post.

This post might include affiliate links. As an Amazon affiliate, I earn from qualifying purchases. See my policy.

What is Pura?

Pura is the first smart plugin fragrance diffuser (yes, it is a mouthful). It’s a device that plugs into an outlet, then is completely controlled by you via an app. Each device holds two scents of your choosing. You can set up a schedule, control the scent intensity, and switch scents all within the app at the click of a button. It also works as a nightlight in any color you choose! (The nightlight can be turned on or off, just FYI.)

Pura Fragrance Device - Review

Pura comes with a one-year warranty.

How does it work?

Pura works by an electric outlet – it has to be plugged-in to work. According to their website:

The Pura diffuser uses low heat diffusion and our own proprietary solvent to disperse ultra-tiny droplets of fragrance into the air.


It’s entirely customizable. Want it to dispense scent all day? It can do that. Want it to turn on when you get home from work? It can do that as well. Do you have a house of picky noses and need only a light scent? You can control the intensity between 1-10 (with 10 being very high). Want to switch to the other scent? You can do that with a quick tap.

Pura Diffuser - changing the scents

The app will also keep track of how long each bottle has been running. And it has a handy “Away Mode” within the app. This syncs the device with your location, so if it sees that you are away from your house, it will automatically stop running. Once you return, it will start again.

Pura Diffuser plugged into the wall

The Pura diffuser is stated to cover 1000 square feet, which is about the size of our downstairs area. Within the app, you can name your different devices by location if you have more than one. This way – you can keep track of them all.

How long do Pura Scents Last?

Pura states that one fragrance vial will last a total of 2 weeks at a medium intensity of 5, running 8 hours/day. So, if you run one scent on this schedule for two weeks, you can switch to the other scent for the last two weeks of the month.

Pura Diffuser - changing the scents

Want your scent to last longer? Lower the intensity. Or shorten the schedule. It’s as easy as that.

The Pura Fragrance vials have a long shelf life. You can store your unused or leftover scent vials for later use. Just pop the cap on it and keep it for another time.

350 - Decor Hint

Is it safe for families and pets?

According to Pura, their fragrances are pet and kid-friendly, paraben/phthalate-free, and cruelty-free. There is no acetaldehyde, dichlorobenzene, ethyl hexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing with their fragrances.

Pura Diffuser - changing the scents

They only source their fragrances from reputable companies, that have made a commitment to source their fragrances responsibly. You’ll see fragrance collaborations with companies like Nest, Sunday Riley, Thymes, LAFCO, Anthropologie, and even Disney! It’s a revolutionary product and I think we’ll be seeing a lot more collaborations in the future.

How to know what Fragrance to buy?

I’ll be honest, the sheer amount of amazing fragrances offered will make you go bananas. Luckily, choosing a scent is not hard with Pura’s Fragrance Quiz. Apparently, I’m more of an Amber scent lover.

Pura Diffuser Review - Nest Pumpkin Chai Scent

You can also choose from a list of best sellers, or choose from a category of scent types that already appeals to you; such as Citrus, Woodsy, Floral, Fresh, etc. Or, go with a seasonal fragrance for the holidays!

Where to Buy the Pura Device and Fragrances?

You will find the most selection on their website; trypura.com. However, Pura and Pura’s fragrances are also sold through various retailers such as Walmart, Sephora, Amazon, Ulta, Anthropologie, Nordstrom, and the Container Store.

Pura offers a subscription package where you can get 30% off, a lifetime warranty on your device, and earn reward points with each purchase.

Pura Diffuser plugged into the wall
Nightlight can be turned on (in any color you want) or turned off completely.

Pura Diffuser Review – Pros & Cons

I’m so in love with this device! I wholeheartedly recommend them. I’m currently rocking the scents Pumpkin Chai and Holiday because I just love everything Fall and Holiday!

Here’s a list of pros and cons so you can decide for yourself.


  • Safe Scents for Pets and Families.
  • Offers a Variety of Fragrances and Seasonal Scents.
  • You can control the schedule and intensity of the scent.
  • Includes a handy nightlight.
  • Doesn’t look as tacky as other plug-in devices.


  • More expensive than other fragrance devices.
  • Has to be controlled via an app, which could be annoying to some.
  • Scents might not last as long as some would like.
  • Can’t customize your scents (as you would with an essential oil diffuser).
  • Not available at every retailer quite yet (although they are working on it).

I hope this Pura review was helpful for you. I recommend you give it a try.

xo Karen

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